f you're considering real estate as a career, or you've just gotten started, these 3 secrets can make a difference in your probability of success in real estate. Some of the old "real estate sayings" that many new real estate agents take to heart are no longer as true as they were before the Internet and the real estate market problems after 2006. Learn some new secrets about how to start your new business with less risk of failure.
A great many agents never make it through their first two years. They underestimate expenses and overestimate income. That's a deadly combination. Mostly it's high expectations for income and a real letdown when they're not doing deals like they thought they would. Just because you go into the real estate business and tell all of your family and friends, it doesn't mean that you'll start receiving tons of referral business from them. You may get a few from family, but don't forget that your friends have other friends, and they may be in real estate as well.
Then there's relying too much on whatever advertising the broker does for you. Don't think that there will be leads coming in every week from your mention on the broker's website or in the broker's print advertising. Definitely get as much floor time as you can, even taking shifts from others. Every walk-in is a potential commission. Don't look down on any prospect, as you may regret it. One of the biggest deals one new agent did her first year was because nobody else in the office wanted to work with the buyer with dirty and torn clothing. He turned out to be the working owner of the local trash hauling company.
Most Who Fail Just Do Not Plan for Anything Else
You Don't Have to Be Good at "Sales."
Take the title link to learn why you don't have to be a sales person to succeed. If you are great at "selling," that's good. However, it isn't required. There are ways to present yourself and handle your business that will separate you from the "pushy real estate sales person" image.
Think "consultant" for better results. Try to stay out of "sales" mode, even if you're starving for a deal.
Think Small for Big Real Estate Agent Business Success
Thinking small doesn't mean not planning for growth and success in this article. It's about understanding your status as an independent contractor and setting up your business practice and marketing to maintain your business as yours and portable.